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Statement apparel rooted in real hip-hop and street culture — backed by 10,000+ slang entries documented by OG Randy Kearse, Brooklyn-born author of Street Talk: Da Official Guide To Hip-Hop and Urban Slanguage.
WE CREATE IT. WE DEFINE IT. WE ROCK IT.
"Brooklyn streets. Project hallways. Prison yards. Drug corners. East Coast, West Coast, and every hood between — that's where this language was forged. OG Randy Kearse spent 15 years deep in it, documenting raw expressions, coded phrases, and creative language born from the streets, the yards, and the blocks that mainstream culture tried to ignore.
The expressions created on the fly that became the soundtrack of hip-hop, street, and urban culture. These aren't just words on a shirt. It's the language the culture uses to communicate.
For the ones who never needed subtitles. And the ones ready to talk that talk."
Street Talk. Clean delivery. The Filtered collection is the culture expressed for every room you walk into. Whether you're in the boardroom, at the family reunion, on the first date, or just moving through your day — these statements hit without crossing a line. Same street language. Same authenticity. Just packaged for every occasion, every crowd and every conversation. Because street talk doesn't always need profanity to make its point.
The culture has always had two volumes. This is the loud one. Unfiltered is where the streets speak without permission, without apology and without compromise. This is the side of urban culture that mainstream always tried to turn down — the raw, uncut language that built hip-hop from the ground up. No edits. No censorship. No watering it down. If you've always kept it 100 and said exactly what's on your mind — you already know you're in the right place. Welcome to Unfiltered. This is where the culture speaks its full truth.
Make it yours. Every design in this collection can be customized to reflect your personal touch. Your zodiac sign. Your birthday. Your city. Your name. Same street language you love — built specifically around you. Because the most powerful statement you can make is one that's uniquely yours.
This shirt said everything I couldn't. People stopped me on the street asking where I got it.
Finally a brand that actually speaks the culture. Not just wearing it — living it.
OG Randy built something real. The quality is there and the message hits different.